home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
Understanding McLuhan
/
Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
/
pc
/
mcluhan.dxr
/
07223_Field_TCUM T788.txt
< prev
next >
Wrap
Text File
|
1996-04-10
|
1KB
|
16 lines
commitment demanded by the TV form. Even teachers on TV
seem to be endowed by the student audiences with a
charismatic or mystic character that much exceeds the feelings
developed in the classroom or lecture hall. In the course of
many studies of audience reactions to TV teaching, there
recurs this puzzling fact. The viewers feel that the teacher has
a dimension almost of sacredness. This feeling does not have
its basis in concepts or ideas, but seems to creep in uninvited
and unexplained. It baffles both the students and the analysts
of their reactions. Surely, there could be no more telling touch
to tip us off to the character of TV. This is not so much a
visual as a tactual-auditory medium that involves all of our
senses in depth interplay. For people long accustomed to the
merely visual experience of the typographic and photographic
varieties, it would seem to be the synesthesia , or tactual depth
of TV experience, that dislocates them from their usual